Brothers, based in Shepton Mallet, has been announced as the official cider brand at Glastonbury Festival this June. The locally-made Brothers Festival Apple Cider will be served at over 100 bars on-site at the five-day event which runs from 22nd to 26th June.
Although the second year of the official partnership agreement between the cider producers and the festival, it will be the band’s 27th year at Worthy Farm, in Pilton.
As well as the presence on-site, Brothers will be launching a series of on-pack promotions, giving away thousands of prizes including 10 pairs of tickets for the sold-out festival. A social media competition run on Brothers Instagram and Facebook pages will offer another chance to win a pair of tickets.
Michael Eavis, founder of the Glastonbury Festival, said: “Local provenance and heritage is important to us, so we love having a Somerset cider producer at the Festival to showcase some of the best this county has to offer.
“Brothers Cider is produced less than three miles from the Festival site and we have proudly welcomed them every year for the last 27 years.”
The partnership is with the owners of Brothers Drinks Co, the Showering Family, which includes the four brothers who set up the brand and produce a range of ciders at the Showering Cider Mill in Shepton Mallet. The latest in a line of cider makers, the family has been producing and selling cider in Somerset for more than 15 generations.
Matthew Showering, managing director of Showerings Cider Mill, said: “We are honoured to be returning to Glastonbury Festival this year.
“Having introduced Brothers Cider to Glastonbury back in 1995, the festival holds a special place in our hearts. This partnership is sentimental for our brand and our heritage as a local Somerset producer.
“Festivals are part of our DNA and this festival season is set to be one of celebration and people coming together again so putting our brand at the heart of these moments will not only allow us to provide a great experience to festival-goers but drive affinity with the Brothers brand.
“We can’t wait to welcome festival-goers back and bring them a season full of fun and flavour.”
