The South West of England, with its picturesque landscapes, rich culinary heritage, and vibrant hospitality scene, provides an ideal backdrop for collaboration within the food and drink industry. From award ceremonies to local sourcing, innovative partnerships are transforming the region’s gastronomic landscape.
Recently, I had the opportunity to attend a networking event at The River Cottage, where the passion of speakers like Stuart Dod (Chief Executive at The River Cottage), Tim and Ria Ball from Barbuoy Cocktails, and Luke Vandore-Mackay from High Grange Devon highlighted the benefits of mutual support. As the economy faces challenges, it becomes increasingly evident that fostering local connections and supporting one another is crucial.
Let’s delve deeper into how food and drink can act as catalysts for collaboration – nurturing connections, creativity, and community.
Networking events organised by institutions such as the East Devon Tourism Network and Food Drink Devon, open days and demonstration by the likes of The Foodworks SW, and trade shows like Source or Expowest Cornwall, along with wine tasting evenings, farmers’ markets etc., serve as fertile ground for collaboration. These gatherings bring together professionals, enthusiasts, and consumers, allowing ideas to flow freely and partnerships to take root.
Award ceremonies play a pivotal role in recognising excellence, motivating businesses to strive for innovation and quality and are the perfect place to make new connections. South West England boasts a thriving awards circuit, from the international Great Taste Awards and regional Taste of the West Awards to more local honours like the Food Drink Devon Awards. By participating in these events, you can not only gain exposure but also build meaningful relationships, inspiring each other to raise the bar .
Food and drink have the remarkable ability to evoke memories, emotions, and cultural identity. Collaborations can tap into the nostalgia that resonates deeply with consumers. By linking flavours to cherished memories like picnics on the beach, walks in the wood, family Sunday Roasts, businesses create authentic experiences that resonate with locals and tourists alike.
Innovation knows no boundaries. Collaborations can emerge from unexpected sources: a chance conversation at a food festival, a social media post, or a brainstorming session with colleagues. South West England’s diverse community – farmers, artisans, chefs, and entrepreneurs – offers the platform for inspiration and rich a blend of ideas. By remaining open to inspiration from anywhere, businesses can infuse their offering with fresh perspective and unexpected twists.
Collaboration can help shape brand identity. Consider what your business stands for. South West England’s artisanal producers, from cheese makers to cider orchards, exemplify authenticity. When creating a brand, consider your values, heritage, and unique selling points. Which other companies embody those same values? Take Barbuoy Cocktails for instance. They are a great example of approaching a wide variety of companies with a similar ethos and outlook – using a variety of local products from companies like Salcombe Gin, Two Drifters Distillery, Tors Vodka, Devon Sea Salt, Owens Coffee, and the Bristol Syrup Co. to create their ready-to-enjoy cocktails.
Partner with local artists, designers, and storytellers to weave your brand’s narrative. Think of the beautiful artwork on the bottles of Still Sisters Gins—a visual representation of their emotional resonance with customers. And don’t forget about community impact. Link up with local charities to build relationships and bring sustainability into communities. Notable examples include Warrens Bakery, supporting the children’s rugby charity Wooden Spoons, Bays Brewery with their four charity brews benefiting various causes throughout the year, Carbis Bay Hotel supporting the Cornwall Air Ambulance, and Salcombe Gin backing the RNLI.
Source ingredients locally, supporting farmers, growers, and small-scale artisans. Imagine a hospitality industry that passionately showcases ‘farm-to-fork’ menus, where every dish celebrates the region’s abundant produce – settting the trend rather than merely following consumer trends. By forging strong connections with local suppliers, businesses not only strengthen the community, but also reduce their carbon footprint and offer customers an authentic taste.
One of my favourite stories that illustrates the point is the one Luke from High Grange tells about how he connected with a local fisherman, who now has his number on speed dial and excitedly rang him saying: “biggest turbot I’ve ever caught in Lyme Bay!’ Despite Luke’s initial hesitation due to capacity constraints, he ventured down to the boat to witness this colossal catch. In the end, he made the purchase, considering it one of the finest foodie investments he ever made. It wasn’t just about buying the fish; it was an investment in a relationship.
Being part of award schemes – and winning awards! – boosts credibility and visibility. Consistency matters and award-winning establishments attract food and drink enthusiasts and tourists alike. Forge connections with tourism boards, hotels, and attractions to create food-centric experiences. Think culinary trails, farm visits, make-your-own experiences and cooking classes – all of which attract visitors and contribute to the prosperity of the entire region.
In the South West, collaboration isn’t just about business – it’s about building a vibrant, interconnected ecosystem. It’s the secret ingredient that makes our food and drink scene truly remarkable. Be a part of it!
