Family-run Bays Brewery in Paignton is kickstarting the season of goodwill in big-hearted style with its latest charity brew ‘Jingle Ale’, raising funds for Children’s Hospice South West (CHSW).
Available now in bottles, cask and beer boxes, the ho-ho hoppy bitter is deep amber in colour with a subtle sweetness, perfect for those looking to raise a toast to a great cause this Christmas.
‘Jingle Ale’ is the fourth and final charity beer from the Devon brewery in 2024, with the latest tipple hoping to spread some cheer among those who need it most over the festive season.
Director of Bays Brewery, Peter Salmon, said: “Being a family-run brewery, we were keen for our final charity brew of the year to pay homage to a local charity that has ‘family’ at its heart, and we couldn’t think of a more deserving one than CHSW. For more than 30 years they have been supporting children and families going through the most unimaginable of circumstances, and with Christmas just around the corner, we felt it was a hugely significant time to shine a spotlight on the amazing work they do for families across the region.”
Beer drinkers can say ‘cheers’ to CHSW by enjoying a pint of ‘Jingle Ale’ at many pubs, bars and restaurants across Devon, or by ordering a case or beer box direct to their door on its online shop. 5% of proceeds from its ‘Jingle Ale’ charity brew will go towards CHSW’s invaluable work providing much-needed care and support to children who may not live to their 18th birthday. As the only children’s hospice in the South West, CHSW supports more than 500 families by providing medical and nursing support across its three sites in Devon, North Somerset and Cornwall.
Daniela Hopkins, Area Fundraiser for Children’s Hospice South West, said: “It’s a pleasure to be working with the Bays Brewery team and their well-known and much-loved range of crafted ales, beers and ciders. I commend their generosity and kindness which truly makes a difference to the many charities they support, and as one of their chosen charities this year, CHSW is so grateful. Our partnership is driven by their kind-heartedness and support, which will help fund ongoing hospice, emergency, end-of-life and bereavement care for families who face an uncertain future.”
‘Jingle Ale’ is the final charity beer instalment from Bays Brewery which has also supported Devon Air Ambulance, Paignton Zoo and Dartmoor Search & Rescue (Ashburton division) in 2024. The brewery will be teaming up with four more local charities in the New Year when it launches its new range of limited-edition charity beers, continuing its mission to go beyond the brew.
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