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Firebrand Brewing Co. gives non-alcoholic beers a makeover

Firebrand Brewing Co. is delighted to unveil a new look for its non-alcoholic beers, Shorebreak and Little Wave. Their packaging has been given a makeover to match their flavour-packed personalities. The new labeling also shines a light on their healthy side including their low calorie, low sugar, gluten-free and vegan-friendly credentials.

Joe Thompson, Co-owner and Head Brewer at Firebrand Brewing Co. explains: “We’re super excited to unveil this fresh new look for Shorebreak and Little Wave. We wanted these brews to pop off the shelves and truly stand out as vibrant choices for those who love great beer without the buzz. On top of that, we wanted to provide clearer information for customers looking for a healthier option without sacrificing taste. At only 32 calories each, these gluten-free, vegan-friendly beers fit the bill perfectly and now it is easier for consumers to appreciate that.”

Joe adds: “These refreshed designs embody the essence of Firebrand – bold, innovative and unmistakably Cornish. A standout feature is our Cornish Chough, affectionately known as “Choughy” by the team. Inspired by our roots, our original logo featured Choughy nestled inside a barn. But now, we’ve let Choughy spread its wings and take flight, doing a bit more work for the brand. We’re really excited for our customers to spot these cans in the wild and experience the same thrill we do every time we crack open the best alcohol-free beer on the market.”

Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops. Now based in a purpose-built brewery in Launceston, using the finest ingredients and a dedication to quality, their mission is to ‘Go Beyond The Usual’, encouraging drinkers to explore new flavours and discover something different with every sip.

For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram.

 

April 2, 2025

Filed Under: Cornwall, Drink

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