Devon-based Sandford Orchards has just unveiled its first ever ATL, multimedia campaign which incorporates outdoor, digital and in store activity across the country and represents a significant investment as part of their commitment to grow the brand. The campaign, featuring their bestselling and much loved Devon Red, will encourage consumers to ‘Choose The Right Cider Life’.
Barny Butterfield, Chief Cidermaker at Sandford Orchards comments: “We felt it was time to invest in a large-scale campaign that will introduce even more consumers to the joys of our cider. We know that when people come across our ciders in pubs, bars, restaurants, shops or at events, they love them. But there are still people who have yet to have that pleasure! Our advertising campaign will introduce them to The Right Cider Life and inspire them to seek out some of our authentic cider.”
Sandford Orchards’ outdoor campaign will appear on billboards and bus sides across the South West during the summer months and in-store activity will be taking place in Morrisons in London and Birmingham. The campaign, which will also be digitally supported, includes a competition that will feature on pack and POS, giving people the opportunity to win ‘The Right Cider Life’. There are over 50 prizes to be won and the star prize includes a fabulous bundle of goodies from RED Equipment, Kamado Joe, Nomad and, of course, lots of Devon Red.
Barny explains: “Our strapline is ‘Cider Done Right’ and that’s where the idea for this campaign started. But more than that, the message here is all about making positive choices. It’s about getting out there and enjoying the good things in life, such as soaking up the great outdoors, maybe a walk on the beach or sharing a cider with friends in the sunshine.”
He adds: “Our cider is crafted in Devon from locally grown apples from sustainably managed orchards that act as carbon sinks, promote soil health and support biodiversity. We press true cider apples, ferment their fresh, not concentrated, juice, allow that juice to mature and then, only when we’re happy that it’s just right, we blend and package that cider and proudly put our name to it. When consumers taste it they know that they have found the right cider life.”
Founded in 2002, independent, family-owned Sandford Orchards is based in Crediton, Mid Devon in the oldest working cider mill in the UK. The area has long been known as one of the most fertile parishes in all of Britain, both for its grazing and ability to grow apples. Crediton sits in the lee of the moors, so receives the right amount of rain and the right units of heat in summer.
Sandford Orchards takes a fresh, natural and low impact approach to producing cider. Combining tradition and innovation, Sandford Orchards produces an award-winning range of core session, traditional, fine and fruit ciders.
For further information on Sandford Orchards please visit www.sandfordorchards.co.uk, follow Sandford Orchards on X, Facebook and Instagram.
