A new wave of feel-good snacking has officially landed. Teffie, the UK’s first teff-based bakery brand, has launched its debut range of soft-baked functional snacks – Chocolate Date, Chocolate Orange, and Cinnamon Sultana – each powered by teff, the ancient Ethiopian super grain fast becoming the hero of modern nutrition.
Teff, long celebrated as the slow-burning fuel behind generations of Ethiopian endurance athletes, is naturally gluten-free, rich in prebiotic fibre, and packed with iron, protein, and essential amino acids. With its gentle sweetness and steady energy release, it’s now stepping into the spotlight as the next frontier of functional eating – and Teffie is the brand leading that charge.
Founded by Jessica Singh, a Forbes 30 Under 30 entrepreneur and TEDx speaker, Teffie was born from a mission to make fibre finally desirable. “Nine out of ten people in the UK don’t get enough fibre,” Singh says. “Protein has been glorified, but fibre is the real driver of energy, mood, and long-term wellbeing. Teffie is about changing that story – bringing back truly nourishing food that makes you feel good.”
Teffie’s launch line-up brings together wellness and indulgence in equal measure. Minimally processed ingredients like maple syrup, dark chocolate, coconut oil, and whole teff flour, are baked into soft, satisfying snacks that are:
- Free from the top 14 allergens
- Naturally gluten-free
- Refined-sugar-free
- Made without dairy, nuts, soy, eggs, seed oils, or artificial sweeteners
The result? Functional pleasure: snacks that support energy, gut health, and focus without compromising on flavour.
Each snack delivers its own distinctive boost:
Chocolate Date – Rich teff cocoa depth balanced by the natural sweetness of dates.
Chocolate Orange – A bright, nostalgic pairing of citrus and cacao.
Cinnamon Sultana – Comforting, warm spices lifted by golden sultanas.
Teffie’s snacks offer more iron than steak, more fibre than prunes, and all nine essential amino acids, a rare combination in plant-based foods. With slow-release carbohydrates and gut-friendly fibre, they’re designed to deliver sustained energy for work, training, or daily life without the mid-afternoon slump.
“Teffie isn’t a diet product,” Singh emphasises. “It’s about feeling good – inside and out. When you eat good, you feel good, and then you do good.”
Native to Ethiopia and Eritrea, teff is the smallest grain in the world but among the most nutritionally dense. Traditionally eaten as injera, it supports endurance, gut health, and balanced energy – qualities that have fuelled both everyday life and elite athletic performance for centuries.
Teff is also naturally regenerative and planet-friendly, making it a powerful ingredient for the future of sustainable, functional food.
Find out more about Teffie through their website and follow their journey on Instagram.
