Over the past few months, Somerset Charcuterie has been working behind the scenes on an exciting new chapter for the brand, culminating in the launch of refreshed packaging across its entire product range.
The contemporary redesign signals a confident step forward, created to modernise the brand’s presence while remaining firmly rooted in its craft-led heritage. The updated packs not only elevate shelf appeal but also make it quicker and easier for customers to identify their favourite products at a glance.
Clarity and usability have been central to the redesign. Key information — from product benefits to serving suggestions — is now more prominently displayed, while recipe ideas featured on the reverse of the packs aim to inspire customers to get creative with their charcuterie boards and everyday meals alike.
Co-founder Andy Venn explains: “The new look better reflects the quality of our charcuterie: bold, confident and with exceptional flavour. With its consistent dark grey colour across the range, the bright colourful bands really punch and makes it easier for our customers to navigate the range.”
The refreshed look marks an important milestone for Somerset Charcuterie, reinforcing its commitment to craftsmanship while ensuring the brand remains relevant, accessible and distinctive in today’s market. Visit www.somersetcharcuterie.com to find out more.
