Clockwork Marketing, hotel and hospitality marketing specialists for 30 years, announces that GuestNet, a new DIY hospitality marketing suite, has successfully launched with a number of small hospitality businesses on board.
With GuestNet owners of hotels, self-catering, B&B businesses, restaurants, or pubs can learn impactful marketing tactics and gain confidence to do the right marketing, at the right time. The GuestNet suite offers different marketing support including:
- Online Learning – with a series of time-saving videos presented by Clockwork’s marketing experts to improve marketing skills and deliver new bookings quickly.
- DIY Marketing Tools – to put GuestNet’s online learning into practice. Build your own professional hospitality website or send impactful emails with easy-to-use marketing tools.
Clare Bushby, managing director of Clockwork Marketing, said: “We are delighted to have successfully launched GuestNet, and are now available to more small hospitality businesses that wish to take control of their future and thrive. GuestNet is perfect for time-poor owners of hotels, self-catering and B&B businesses, as well as those working in holiday parks, restaurants or pubs, who want to learn or improve their skills and capture more guests. With GuestNet you can build on your existing knowledge to become a marketing expert and boost bookings quickly”.
Sally Downie, owner of Cricketer’s Inn, who participated in pilot research, said: “GuestNet is a great time-saving model for hospitality businesses as there are different stages of marketing support on offer. You can either do it yourself, have a mentor or have Clockwork who we completely trust do it all. For us it feels like the magic marketing wand for keeping on top of social media, our website and abreast of current trends to maximise our marketing efforts.”
Another research participant, Richard Edlmann, owner of the Ring of Bells Inn, said: “With technology combined with the right marketing tactics I have the ability at my fingertips to connect with my customer base and target new customers with new ideas. With GuestNet and the support it provides I can start planning and taking innovative concepts to market with confidence.”
Several small hospitality businesses are now signed up as GuestNet customers across the UK.
GuestNet’s Online Learning platform has a library of 5-10 minute videos covering a wide range of marketing topics to help deliver great marketing. The videos cover essential hospitality marketing including how to drive more website visitors, understand what Google Analytics can do for your business or how to create impactful emails, with many more topics added regularly.
GuestNet also offers a supportive online hospitality community for fortnightly group calls, led by Clockwork marketing specialists, exploring hot topics and trends including: creating engaging content, identifying customers, or understanding the role of PR, for example.
Hospitality businesses can use GuestNet as a DIY service with online learning videos, be part of a community chat hub and receive practical tips, trends and insights straight to your inbox as one payment option from £199 per month. The second option offers a guided support service including everything in the DIY service plus fortnightly community calls to dive deeper into specific topics, ready-made marketing templates and exclusive discounts on GuestNet marketing tools.
Bushby added: “Clockwork Marketing has been colouring travel dreams and boosting bookings since 1992. Our stand at the Source Trade Show is about the future of travel for hospitality providers and helping them with services like GuestNet to aim high and reach their full marketing potential.”
GuestNet will be demo-ing at the Source trade show, which takes place on 9th & 10th February at Westpoint, Exeter. Visit them at Clockwork Marketing’s stand F33. For more information about GuestNet, visit www.clock-work.co.uk/guestnet-diy-marketing.
