Cornwall’s St Austell Brewery has launched a six-figure campaign to attract new talent to work in the hospitality industry, highlighting the adventures in store for new recruits working in the South West.
The visual-led campaign, entitled Your Adventure Starts Here, celebrates the region’s stunning scenery using it as a backdrop for employees carrying out their day-to-day work as housekeepers, chefs, and waiters.
The campaign includes a dedicated recruitment website, social media, and targeted advertising on Facebook and LinkedIn. The independent brewery and pub company said it wanted to highlight the benefits of working and living in the South West including the laidback lifestyle, the opportunity to adopt a healthy work-life balance and access to some of the UK’s most beautiful beaches.
People and communications director at St Austell Brewery, Tamsyn Allington, said: “Undoubtedly, tackling the skills shortage is one of the most urgent challenges that hospitality businesses face. As we see demand for UK travel and room bookings increase in the lead-up to summer, filling both front and back-of-house positions will be crucial to ensure that we can continue to deliver a standout experience for customers and guests throughout the peak periods.
“As a family-owned business, we place our people right at the heart of everything we do, and we hope that this campaign will help us to find passionate and talented people to join our teams and help us deliver unforgettable experiences.
“We are committed to nurturing and releasing the potential of our people and are proud to be in a position to offer unrivalled career opportunities in one of the most beautiful regions of the UK.”
