Multi-award-winning Atlantic Pale Ale is proving to be so popular that Rock based Sharp’s Brewery has launched it in a four-pack of cans. Available now in retail outlets across the UK, the 500ml cans are encased in a recyclable cardboard sleeve meaning they are completely plastic free.
Sharp’s is responding to an increasing demand amongst consumers for different ways to enjoy their beer at home or at social events. Loaded with tropical notes and a refreshing flavour, it is an already popular choice on-trade in pubs, bars and restaurants settings as well as at home.
Inspired by the dynamism of the Atlantic Ocean, Sharp’s Atlantic Pale Ale is deep golden in colour with the aroma of stunning citrus notes, juicy tropical fruits and fresh-picked hops with a touch of candy floss. The flavour has a delicate sweetness with fruity succulence and citrus spice brought to the fore. The finish is sweet at first becoming dry and lingering with hop zest. All this, along with Sharp’s trademark complexity and balance, give a beautifully refreshing pale ale without the intense bitterness sometimes associated with New World pale ales.
Many brewers now offer their beers in a can because cans limit exposure to both light and oxygen, they keep the beer insdie fresh and flavourful for longer. Consumers are increasingly seeking new ways to enjoy their favourite products.
Sharp’s Atlantic Pale Ale has been repeatedly recognised by consumers and experts alike for its taste and quality. Testament to this is the numerous awards the beer has won. The ale recently won bronze in the World Beer Awards 2022 and in the World Beer Awards 2021. In addition, it also won gold in the International Cask Beer category in the 2021 International Beer Challenge
Sharp’s Brewery’s marketing controller, James Nicholls, said, “Atlantic Pale Ale is proving to be so popular with our customers that we are investing in a new can format. We also know more people are enjoying at-home social occasions, so the launch these multipacks is ideal for this trend.”
Sharp’s Atlantic Pale Ale multipacks are now available across select UK retail outlets and from the Sharp’s Brewery online shop. To find out more, please visit Sharp’s website at: www.sharpsbrewery.co.uk/collections/shop.
