Butcombe Boutique Inns, part of Liberation Group, will launch at the end of May with the objective of becoming the leading operator of premium rooms in the South of England.
Butcombe Boutique Inns (BBI) will provide guests with a unique, personalised and home from home stay in some of the most desirable locations in the UK, launching with The George Inn, Norton St Philip and The Swan Inn, Rowberrow. The BBI offering will be initially rolled out across eight Butcombe Pubs & Inns, situated in some of the most stunning locations in the UK, from The Castle Inn, Lulworth on the Jurassic Coast to the High Corner Inn in the New Forest, with the expectation that 25 inns will eventually be part of the BBI brand.
BBI was created as a result of extensive research and speaking to lots of guests and Butcombe Pubs & Inns loyalty club members, where the team gained invaluable insight and learnings helping to reinforce a lot of things they already believe in – guests staying in hotels and pubs often book because of habitual reasons and what they’re really looking for are memorable experiences at sites located in the most beautiful locations. They expect an excellent customer journey from the moment they make their booking to entering a beautifully designed, styled and furnished room, with fantastic locally sourced food and drink on tap throughout the day.
Jonathan Lawson, CEO Liberation Group says: “All our BBI sites are set in some of the best locations in the South of England, where guests will know from the very start that their experience will be unique and extra special, a real home from home. With a truly personalised experience, our guests will be able to get the most from their stays with us, whether it is enjoying our award-winning hospitality or embracing local attractions and activities that these unique locations bring, our BBI sites are the perfect place to create lifelong memories with family and friends.”
All BBIs will be in stunning locations, where knowledgeable teams will be on hand to give customers personalised recommendations to help them get the most from their stays. Whether it’s a guaranteed table for dinner or a complimentary glass of wine, teams will go above and beyond, surprising and delighting customers, helping them enjoy an environment that’s warm, welcoming and where they can really relax and enjoy award-winning food and drink.
