Firebrand Brewing Co. is delighted to unveil two finisher beers that was created for the Arc of Attrition by UTMB event held in Cornwall at the end of January. Everyone who finished the 100, 50 or 25 mile race found a special edition Firebrand pale ale or alcohol-free lager waiting for them at the finish line.
Joe Thomson, Co-owner and Head Brewer at Firebrand Brewing Co. explains: “Running has been a transformative journey for me. I started in 2022, looking to live a healthier lifestyle, and it quickly became a passion. Taking on the Arc 100 last year was an unforgettable experience and I am honoured to partner with the Arc of Attrition by UTMB this year with two special beers for the race. We can’t wait to see runners cross the finish line and celebrate their incredible achievements with a well-earned beer.”
Firebrand’s special edition Arc beers include an alcohol-free lager that is gluten free, vegan friendly and only 35 calories per can. It is joined by a pale ale created from Apollo and Mosaic hops which has a sweet, malty base and smooth, clean bitterness.
The Arc 100, Arc 50 and Arc 25 are point-to-point challenging coastal races along the stunning and dramatic South West Coast Path. Held from 24th to 26th January 2025, the Arc of Attrition by UTMB sees competitors tackling some of Cornwall’s finest coastal paths in tough and challenging winter conditions. Born in 2015, the Arc of Attrition has grown from a single 100 mile race with 54 local competitors to a race that now attracts the best trail runners across the globe.
Firebrand Brewing Co was forged in 2012 in a converted milking parlour on the untamed edge of Bodmin Moor, North Cornwall. The idea was born from a passion for beer made from all-natural ingredients, Cornish spring water and American hops.
For further information on Firebrand Brewing Co. please visit www.firebrandbrewing.co.uk or follow them on Facebook and Instagram. For further information on Arc of Attrition visit Arc of Attrition by UTMB.
