
Last week marked the official launch of Willow & Finch’s brand-new traybakes, developed specifically for retail. Responding to the needs of their retail partners, Willow & Finch has taken their most popular and award-winning recipes and transformed them into a range of delicious, retail-ready products that are sure to fly off the shelves.
A Flavour for Everyone
The new traybakes collection offers something for every taste, including the Classic Chocolate Brownie, the White Chocolate & Raspberry Brownie (2025 Gold Award from Taste of the West), the Blackcurrant Bakewell Blondie, and the Apricot & Almond Flapjack (both 2025 Silver Awards from Taste of the West), among others. Each product is made with only the finest quality ingredients and is completely palm oil-free, making them a delicious and responsible choice for customers.
Crafted with Sustainability in Mind
These retail traybakes not only taste amazing, but they are also made with sustainability at the forefront. The products come in compostable, plastic-free packaging, and are baked in Forest Stewardship Council (FSC) certified wooden panibois moulds, a perfect option for environmentally conscious consumers.
Pre-order Offer
Retailers looking to offer something fresh and exciting can now pre-order Willow & Finch’s new traybakes and be among the first to stock these incredible treats. An exclusive offer is available for first-time buyers, allowing them to save on their initial retail traybake order. This is an ideal opportunity to try out these award-winning products at a reduced price before committing to larger orders. Delivery is scheduled for the end of February 2025, making it the perfect time to stock up ahead of the busy Easter season. Retailers are encouraged to secure their orders quickly, as the offer is valid only until the end of this week.
Find out more at www.willow-finch.co.uk.


