Clockwork Marketing, a leading UK hospitality marketing agency based in Devon, has unveiled a new website feature that enables hotels, resorts and holiday properties to communicate their accessibility information clearly and confidently online.
The Key Accessibility Features functionality has been developed in support of VisitEngland’s drive to help UK tourism and hospitality businesses improve the accessibility information they share online. VisitEngland highlights that “providing clear, accurate and honest accessibility information” is one of the most important steps towards becoming a more inclusive business. This new tool from Clockwork Marketing gives hospitality providers an easy, user-friendly way to do exactly that.
VisitEngland’s research demonstrates that people with accessibility requirements, including disabled people, often find it hard to choose places to stay and visit due to a lack of readily available information on accessible facilities and services. Clockwork Marketing’s website development supports hospitality businesses to help people make the best choices. With simple tick-box functionality and drop-down menus, businesses can outline their property’s accessible facilities in a dedicated page that’s easy for guests to find and use. It removes the need for prospective guests to search for accessibility information and instead empowers them to make informed decisions and bookings with ease.
“Accessibility information has too often been hidden away or unclear on hotel websites,” said Pete Stevens, Head of Marketing at Clockwork Marketing. “We created this feature to support hospitality businesses to follow VisitEngland’s guidance, enabling hotels and other businesses to share information in a consistent way that makes all guests feel welcome, confident and included.”
The feature is already in use by several UK venues, including South Sands Hotel in Salcombe and Forbes of Kingennie near Dundee — both of which have praised the feature’s clarity and ease of use.
“This feature has been incredibly helpful in allowing us to clearly communicate our property’s accessibility,” said Amelia Shaw, Marketing Manager at South Sands Hotel. “It gives guests the confidence to plan their stay with ease. Updating and managing our accessibility information is straightforward — even for those with minimal tech experience.”
“The new accessibility feature has made it easy for us at Forbes of Kingennie to communicate our resort’s accessibility,” added Libby Sutherland, Partner at Forbes of Kingennie. “It’s incredibly user-friendly and efficient. It’s a surefire way to demonstrate your commitment to inclusivity in hospitality.”
Clockwork Marketing encourages all accommodation providers to follow VisitEngland’s advice by not only listing their Key Accessibility Features but also providing more detailed accessibility information in an Accessibility Guide, with the recommended format being an AccessAble Detailed Access Guide.
The new feature is now available for free for all Clockwork Marketing website clients. To learn more about Key Accessibility Features and for for VisitEngland’s guidance on providing accessibility information, visit their website.
Clockwork Marketing has been helping to grow direct bookings for hospitality business for more than 30 years. As an independent hospitality specialist marketing agency, Clockwork partners with well-known hospitality businesses, from prestigious boutique hotels to national chains, and everything in between. They also works in close relationship with local tourism bodies, media and events organisations, and the best booking engine suppliers. Clockwork Marketing is a B Corp Certified business and a Google partner.
