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Dorset Sea Salt collaboration with Russell & Atwell sells out in under 24 hours

A unique collaboration between Dorset Sea Salt Co. and British chocolate pioneers Russell & Atwell has resulted in a limited ‘Butter Toffee Fresh Chocolates’ microbatch – blending fresh chocolate with mineral-rich sea salt  – which sold out in under 24 hours.

Collected from the UNESCO World Heritage waters off Chesil Beach, Dorset Sea Salt’s oak-smoked salt undergoes triple filtration and gentle crystallisation using renewable energy. The result is a flaky, clean-tasting sea salt rich in minerals, ideal for enhancing the depth of smooth chocolate without overpowering it.

In this microbatch, only a trace of the oak-smoked salt was used yet its impact was clear. It lifted and balanced the flavour, drawing out the complexity of the cocoa while also naturally extending the chocolates’ fridge-stored shelf life.

Russell & Atwell’s fresh chocolate is crafted using British organic double cream, wildflower honey and carefully selected ingredients in small, chilled batches. For this collaboration, the team sought a salt partner with the same commitment to provenance and precision and found that in Dorset Sea Salt Co.

A visit to the Dorset Sea Salt facility on Portland cemented the shared philosophy: meticulous sourcing, precise craftsmanship, and a dedication to quality over quantity.

Caleb Tennant, Sales and Marketing Director at Dorset Sea Salt Co., said: “Collaborating with a brand that values process and flavour as much as Dorset Sea Salt Co. has been incredibly rewarding. The fact that this microbatch disappeared within a day shows what can happen when two handcrafted products come together.”

Steve Russell, chocolatier at Russell & Atwell, added: “This is about taking something as seemingly simple as salt and treating it with the same level of care as our chocolate. Dorset Sea Salt brings clarity, depth and a subtle crunch that elevates the whole experience. Clearly our customers agreed – we were thrilled to see the batch sell out in under 24 hours.”

For more information, visit russellandatwell.com and dorsetseasalt.co.uk.

July 23, 2025

Filed Under: Dorset, Food

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