Esteemed maître d’ and TV personality Fred Sirieix is launching a brand-new four-part Channel 4 mission, Fred’s Hotel Fixers, and he’s asking any struggling hospitality businesses in the South West, amongst others, to step forward.
Renowned for his charm, commitment to excellence, and exacting five-star standards, Fred Sirieix is taking on his toughest challenge yet: helping struggling businesses survive and thrive. With decades of experience in some of the finest and most successful hotels and restaurants, Fred sees untapped potential where others walk away.
This four-part series is actively seeking venues across the South West region, amongst others, that are in desperate need of a reboot. From failing cafés and guesthouses drowning in one-star reviews to once-loved establishments struggling to survive, the team is ready to tackle any business where there’s a belief in a brighter future and a willingness to commit to change.
Each episode will follow a dramatic and emotionally charged transformation as Fred rolls up his sleeves and gets to work. Crucially, he won’t be doing it alone. Fred is bringing a powerhouse team of hospitality experts, each contributing unique skills to turn around fortunes for South West businesses: A tough-minded business strategist, a top-tier food & beverage expert, a visionary interior designer and an incredible chef.
Fred Sirieix emphasized the urgency of his mission: “Times are super tough in the hospitality business. If you are running a hotel, B&B, country house, guesthouse, bar/restaurant or even a glamping site that needs a reboot, then I want to hear from you! With my crack team of experts, we will help inject new life and more importantly revenue into your business. There will be tough conversations and decisions to make but with some hard work we can help to turn your business around.”
Jannine Waddell, whose production company Waddell Media is producing the series, added that this is a valuable learning opportunity: “This is a wonderful opportunity for hospitality owners to work with Fred Sirieix to explore new approaches, ensure great guest experiences and create revenue streams.”
Clemency Green, Senior Commissioning Editor at Channel 4, expressed her excitement for the potential impact of the series: “Fred brings a genuine passion for hospitality and a clear understanding of what it takes to turn things around. This series will shine a light on real challenges faced by businesses across the UK, and do so with care, insight, and optimism – I am sure Fred, and the team will pull off some spectacular turnarounds!”
South West Businesses: Apply Now! If you are the owner of a hospitality venue in the South West that could benefit from an injection of fresh ideas, expert guidance, and national exposure, Fred and Waddell Media would love to hear from you. Follow the link to apply for Fred’s Hotel Fixers. Channel 4 Application Form.
