Specialist food and drink PR agency RAW has been named ‘PR Agency of the Year’ at the 2026 Roxhill Media Awards, following a rigorous judging process led by senior national journalists.
Founded in 2011 and based in Devon, RAW is celebrating 15 years in business this year. The judges of the award commented: “This agency has been named PR Company of the Year for consistently delivering national-calibre results while remaining proudly regional, offering a truly integrated 360° service that rivals major London firms with stronger ROI and a highly collaborative client experience. By combining traditional PR excellence with strategic influencer marketing, the agency drives measurable engagement, standout coverage and increased sales for premium food and drink brands.”
They continued: “Its work demonstrates that exceptional, innovative PR does not require a London postcode, strengthening the UK PR landscape by championing regional talent and values-driven growth.”
RAW supports ambitious brands at pivotal stages of growth, from category leadership and retail expansion to repositioning and investment readiness. In recent years, the agency has sharpened its focus on helping founders and leadership teams translate reputation into measurable commercial outcomes.
Commenting on the win, Hayley Reynolds, founder and co-director of RAW, said: “This award means an enormous amount to us. RAW has been built over many years through hard work, shared values and an incredibly talented team who care deeply about doing brilliant work for our clients. We’ve always believed that thoughtful, commercially focused PR can be delivered from anywhere, and this recognition feels like a real moment to pause and reflect on how far we’ve come together.”
Hayley continues: “I’m incredibly proud of everyone at RAW and grateful to the founders and brands who’ve trusted us and invited us to work alongside them as a true extension of their teams.”
The Roxhill Media Awards celebrate excellence in public relations and communications, with winners judged by leading UK journalists across national news and lifestyle media. The ‘PR Agency of the Year’ category was judged by Lisa Smosarski, Editorial Director, Stylist Group; Sarah Tomczak, Editor-In-Chief, Red Magazine; and Charlotte Williamson, Deputy Editor, Sunday Times Style.
Jonathan Reynolds, co-director, added: “This award is particularly meaningful because it recognises not just creativity or coverage, but the commercial impact of our work. Our clients operate in crowded, fast-moving categories and they need PR that drives credibility, engagement and sales, not noise. We’re proud that our approach is proving you don’t need a London postcode to deliver exceptional results.”
RAW’s portfolio includes JING Tea, Fiona Cairns, Kamado Joe, Snowdonia Cheese Co, Lyme Bay Winery, Matthews Cotswold Flour, Sandford Orchards, Salcombe Gin, Firebrand, DukesHill, Angus & Oink, Beacon Farms, Warrens Bakery, Black Bee Honey, Masterbuilt and Russell & Atwell. RAW also works with The Food WorksSW, Food Drink Devon and Toby’s Garden Fest. For more information go to rawfoodanddrinkpr.co.uk.
