Cornwall self-catering specialist, Beach Retreats, has won multiple awards at the International Content Marketing Awards for their 2025 campaign, Your Beach. Found – a project that firmly cements the brand’s position as a leader in the UK hospitality and tourism sector.
Beach Retreats is a Cornish-wide business, celebrating the best of the county with a portfolio of holiday lets within metres of the sea. For this award-winning campaign, Beach Retreats won both “Best Content Campaign” and “Best Content Team” alongside achieving Silver in the Grand-Prix for In-House Agency. With entrants from around the world, the International Content Marketing Awards are one of the largest and longest-running awards for the marketing industry, recognising the best in strategy, content creation, visual and audio storytelling. The winners are decided by a panel of 170 brand leaders and top marketers from around the world. The awards were announced on the 22nd of January 2026 at Landing Forty Two in London.
The campaign originated from the desire to highlight why choosing the right beach is so important, and for guests to make the most of their time on the Cornish shoreline. Audiences were invited to discover their perfect coastal match through an interactive “Beach Match” quiz designed to connect travellers with the beach that best suits their holiday style.
Beach Retreats partnered with hyper-local Cornish businesses, influencers, content and creative partners to deliver content that shows the individuality of each beach alongside highlighting nearby stays within Beach Retreat’s portfolio. Each piece of content was unique, crafted to creatively showcase their extensive property selection to their beach loving tribe and build their connection to each location through personal narratives. The campaign generated a combined social reach of 5.7 million alongside driving bookings and proactively supporting Cornwall’s visitor economy.
Beach Retreats also recently won “Best Small Company for UK Holiday Home Rentals” at The British Travel Awards in December 2025. This winning streak of awards cements their status as one of the best travel companies for short term holiday lets in the UK, for guest experience and satisfaction alongside their marketing and creative team.
In response to winning these awards Beach Retreats Head of Marketing, Katy Austin-Waters says: “We are so proud to win Best Content Campaign, Best Content Team and Silver for Grand-Prix In-House Agency and to be recognised amongst national and international marketing campaigns. Our team is dedicated to delivering world-class marketing for our property owners and are always striving to inspire our beach loving tribe of followers with unique, creative and useful content. We have really enjoyed collaborating with local businesses and creatives to produce a campaign that resonates with people around the world and puts Cornwall on the map.”
Find out more about Beach Retreats www.beachretreats.co.uk.
