When The Source Roadshow launches at the Bath & West Showground, near Shepton Mallet, on Wednesday 25th February, you’ll find plenty of great South West food and drink – but that’s only the starting point. The real value comes from everything else happening under the same roof.
Yes, you can meet brilliant local producers and taste what’s new. But you can also pick up ideas, advice, and practical support for running a food or drink business in 2026. Rising costs, sustainability, staffing, digital tools – whatever’s on your mind, there’ll be people there who can help you make sense of it.
Alongside the makers and suppliers, you’ll find business advisors, tech companies, financial services, and specialists who understand the day‑to‑day pressures of hospitality and retail. If you’re trying to streamline your supply chain, get to grips with new regulations, or simply make your operation run more smoothly, you’ll be able to talk to someone who knows the terrain.
Our Show Partners and Media Partners aren’t just names on a banner. They’re involved because they care about strengthening the region’s food scene, and they’ll be on hand to share what they know.
The Source Roadshow is a rare chance to solve a lot of problems in one place. Instead of juggling meetings for weeks, you can explore funding options, pick up expert guidance, and spark new partnerships – all while sorting your new season menus.
For buyers from Somerset, Wiltshire, Dorset and beyond, it’s the best of both worlds: discovering new products and practical support for the year ahead. With free trade entry and more than 120 exhibitors, it’s a day out that pays you back in ideas, connections, and opportunities.
You can find out all about the show at sourceroadshow.co.uk. Why not register now and start planning your visit to the show?
