Bays Brewery has teamed up with Westcountry Rivers Trust (WRT) for its first charity beer of 2026, ‘Up The Creek’ – a session IPA that raises a glass to the waterways that keep the region flowing.
Available in bottles, beer boxes and on cask from 22 February 2026, ‘Up The Creek’ bursts with bright citrus aromas, inspired by the freshwater habitats the Trust works tirelessly to protect.
Sold on Bays online shop and pouring in pubs and bars across Devon, 5% of every pint and bottle will support WRT’s work safeguarding the region’s rivers, streams, lakes, wetlands and estuaries.
Director of Bays Brewery, Peter Salmon, said: “Devon’s rivers really are the lifeblood of this region – they support wildlife, local communities, tourism and the landscapes we all love. ‘Up The Creek’ is our way of shining a spotlight on just how important it is to protect them.
“Torbay may be famous for its coastline, but our rivers and freshwater habitats are just as vital. That’s why we’re proud to be pouring a pint that celebrates them and proves that even small ripples – or sips – can make a big splash.”
Dr Laurence Couldrick, Chief Executive Officer at Westcountry Rivers, said: “We’re thrilled to be working with Bays Brewery on ‘Up The Creek’, a partnership that not only raises vital funds but also helps spark conversations about why protecting our waterways matters so much.”
“Devon’s rivers are at the heart of many local communities, and support like this helps us continue the hands-on work needed to restore and protect them for future generations.”
‘Up The Creek’ is the first of four charity beers being served up by the Torbay-based brewery in 2026, each brewed in support of a local charity close to its heart.
The second charity beer, ‘Afloat’, will launch in June in partnership with Above Water, a Torbay-based charity dedicated to water safety and drowning prevention through education and awareness.
For its third charity brew of 2026, family-run Bays Brewery will reunite with long-standing partners Paignton Zoo to bring back one of its most popular animal ales, ‘Tall Order’.
Completing the 2026 Charity Brew line-up in November is the return of festive favourite ‘Jingle Ale’ – a ho-ho hoppy bitter brewed in support of Children’s Hospice South West (CHSW).
Find out more about Bays Brewery at www.baysbrewery.co.uk.
