Thatchers, the family cider maker behind the UK’s most popular Low & No cider, is expanding its range with Thatchers Blood Orange 0.0% – a vibrant, mouthwatering, alcohol free, juicy cider, crafted with the sweetest dessert apples and bursting with blood orange flavour.
Made with the same care and attention that has defined Thatchers for 122 years, the new 0.0% recipe has been crafted by their expert cidermakers to deliver the depth of flavour and satisfying taste drinkers expect from the original Thatchers Blood Orange, but with none of the alcohol.
Consumer demand for alcohol free options continues to rise: three in four people say they’re moderating their alcohol consumption, and nearly half say they’d stay longer in a venue if they could have an alcohol free version of their favourite drink.
Thatchers already has strong momentum in the category. Thatchers Zero is the No.1 Low & No apple cider in pubs with sales up 89% year on year, and the original Thatchers Blood Orange is ever popular in the on trade, giving operators confidence in a flavour that is already proven with drinkers.
As more guests moderate, Thatchers’ latest 0.0% ABV innovation gives venues a delicious, premium, alcohol free, option that will help keep customers in venue for longer.
Thatchers Blood Orange 0.0% is available now to the on trade in 500ml bottles, ideal for delivering a premium alcohol free choice across key drinking occasions, from midweek socials to late night ‘book ends’.
Martin Thatcher, fourth generation cider maker, said: “We know more people are moderating than ever before. We also know they aren’t willing to compromise on taste or experience, especially when making a trip to the on trade. Thatchers Blood Orange 0.0%’s juicy flavour is crafted with the same love and care as all our ciders, giving it the full bodied taste that customers expect. It’s that attention to quality that makes it stand out from the rest and ensures everyone can enjoy the moment, without having to compromise on taste. We’re excited to bring this delicious and refreshing cider to market, offering customers total refreshment without the compromise, and bars a great opportunity to keep customers staying longer.”
Thatchers Blood Orange 0.0% is now available in 500ml glass bottles in pubs and bars across the country.
The exciting innovation brings together contemporary flavour, trusted provenance and Thatchers’ sustainable, craft led cidermaking that is guaranteed to draw in customers and excite tastebuds. Backed by brand investment, including TV and digital advertising, extensive sampling activity and in venue support and signage, Thatchers Blood Orange 0.0% is sure to drive footfall and cash in the till.
