Canned Wine Group is back for its fourth year exhibiting at the London Wine Fair 2026. This year, marking the company’s second year of a three-year deal – first of its kind to be signed with the UK’s leading wine fair see’s the company take a lead in sharing knowledge and expertise across the sector.
Canned Wine Group will be helping to steer industry-led discussions over the exhibition’s three days. On the 18th May, Canned Wine Group will bring together press and private buyers for an exclusive roundtable, as well as hosting a live centre stage panel later that day. The team will also feature as panellists at several talks across the Fair, covering topics from sustainability to the winners of Harper’s Wine & Spirit Magazine’s annual 30 under 30 awards.
Canned Wine Group launched in 2019 with one goal in mind: to deliver a better choice to customers looking to enjoy single-serve wine. For the past seven years, the company has innovated, driven standards in single-serve wine and made some of the world’s most exciting wines accessible, sustainable and convenient to all wine drinkers. In 2025, the group added draught wine to their portfolio, helping more businesses solve problems around tight margins and waste. During the UK’s leading event for the drinks industry, the company will be sharing some of its journey in an exclusive industry roundtable. Senior hospitality buyers, leading operators and the food and drink press will join host Ben Franks, CEO of Canned Wine Group, for the discussion and will explore some of the commercial pressures shaping today’s buying decisions. What are buyers prioritising? How key is sustainability in determining a brand’s value? These questions and the future of procurement will offer insightful debate.
Later that day at 16:00, Canned Wine Group will be on the London Wine Fair’s centre stage for a panel hosted by the Executive Chair of Canned Wine Group, Simon Rollings, exploring commercial and reputational rewards of pioneering change in the drinks industry. The panel is titled: ‘Does it pay to be a first mover?’ Rollings will be accompanied by leading industry guests from Caleño, Wadworth, Still Sisters and Waitrose, in an exciting discussion that promises to uncover forthcoming trends in the wine industry, such as why Waitrose was the first grocer to switch all its small formats to cans, and why hospitality buyers are currently rethinking wine.
Marieke Hammes, Canned Wine Group’s Head of Operations and Sustainability, is also a panellist on Rosie Davenport’s sustainability session: ‘The Sustainability Dividend: Building a Competitive Edge in Uncertain Times’. The panel will explore the many pros and cons of trying to do better business in today’s drinks trade. Franks, alongside the roundtable, will also appear at the Harper’s 30 Under 30 awards reveal, having judged the list for a second year in a row. In 2024, Franks was named ‘Leadership Champion’ in the awards, aged 29.
Beyond the roundtables and panels, Canned Wine Group will be operating two stands at the London Wine Fair, with Canned Wine Co (stand E65) and The Copper Crew (stand E55) displaying their extensive range of impressive wines for people to try.
Having recently been named the winner of the Sustainability Award at the Bath Life Awards 2026, Canned Wine Group continues to innovate and drive trends that shape the future of wine in hospitality.
For more information on the upcoming London Wine Fair, please visit https://londonwinefair.com. For further information on Canned Wine Group and the company’s range, visit www.cannedwine.group and follow them on Instagram.
