Butcombe Brewing Co’s Goram IPA Zero is proud to be the Official Non‑Alcoholic Beer Partner of the AJ Bell Great Bristol Run, taking place in the city this Sunday – 10th May 2026.
The partnership strengthens Butcombe Brewing Co’s position as one of the UK’s leading producers of premium alcohol‑free beer and builds on the brand’s growing connection with the running community, following its recent collaboration with the Bath Half.
Over 23,000 runners crossing the finish line on Sunday will be rewarded with a can of Goram IPA Zero included in their finisher bag.
Jayson Perfect, COO of Butcombe Group, said: “Bristol is where our story began, so supporting one of the city’s flagship events means a great deal to us. The AJ Bell Great Bristol Run brings together determination, community spirit and celebration — values that sit at the heart of Butcombe Group. Goram IPA Zero has become a standout choice for drinkers who want full flavour without the alcohol, and we’re proud to hand every finisher a can to mark their achievement.”
The 2026 AJ Bell Great Bristol Run will once again bring huge crowds and an electric atmosphere to the city, as runners of all abilities take on Bristol’s super‑scenic 10k and half marathon routes, passing the city’s iconic waterfront, green spaces and urban landmarks.
