The UK’s most-followed jacket potato creators, SpudBros officially launched their latest Express store in Barnstaple. Together with Taster, the European leader in creator-led food brands, and EG On The Move, the opening forms part of an ambitious plan to roll out 30 new roadside locations across petrol forecourts over the next three years.
The new launch follows a succession of acclaimed SpudBros Express openings in London, Liverpool, Sheffield and Portsmouth, alongside EG On The Move concessions in Blackburn and Wakefield, which marked the brand’s first dedicated move into roadside and forecourt retail. Designed to serve the millions of customers stopping at forecourts every week, the expansion reflects growing demand for fast, affordable and high-quality food on the go.
The Barnstaple opening is one of fifteen new locations confirmed for this year alone and signals a major new phase for the rapidly growing partnership between SpudBros, Taster and EG On The Move.
Purpose-built for high-footfall, convenience-led environments, the SpudBros Express concept has been designed to deliver freshly prepared, fully loaded jacket potatoes in minutes without compromising on quality, flavour or portion size. Whether it’s a quick lunch on a long drive, a satisfying stop between meetings or an early morning bite, the format has been developed to cater to every part of the day. The recent introduction of a new breakfast menu further reflects the shared ambition to serve customers from the first mile of their journey to the last.
Each location serves the brand’s cult-favourite menu items, from the Tram Classic loaded with garlic butter, the signature three-cheese mix, beans, crispy onions and world-famous tram sauce, to the Spudfather topped with chilli con carne, tuna coleslaw and bolognese, alongside the ever-popular build-your-own option.
To celebrate the launch, the new Barnstaple store will be giving away a free spud to the first 100 customers from 12pm today, 19 May 2026. Doors will remain open until 10pm. The new Barnstaple concession is located at Roundswell Roundabout, Barnstaple, Devon, EX31 3NP and will be open seven days a week from 11am–10pm.
Jacob Nelson, co-founder of the SpudBros, said: “We’ve always wanted to make SpudBros as accessible as possible and taking the brand roadside is a huge part of that vision. Seeing people pull up during a long journey and grab one of our potatoes within minutes is something we’re really excited about. The response to the EG On The Move sites so far has been incredible and Barnstaple feels like another big step forward for us.”
Bertrand Peyrat, CEO of Taster, said: “SpudBros is one of the most exciting food brands in the UK right now because it combines genuine cultural relevance with an exceptional customer experience. Together with EG On The Move, we’re building a modern roadside food concept designed around quality, speed and convenience, and Barnstaple is another important milestone in that journey.”
Zuber Issa, EG On The Move CEO, said: “We’re delighted to continue expanding our partnership with SpudBros and Taster as we further strengthen our foodservice offering across the UK. Customers are increasingly looking for high-quality, freshly prepared food whilst travelling, and SpudBros Express delivers exactly that in a format perfectly suited to modern roadside retail.”
Find out more on the SpudBros website.
