Bath Rugby and St Austell Brewery have entered the next phase of their long-standing partnership, marked by major bar refurbishments across the Tribute Stand to elevate the matchday experience as the club enters the final quarter of the 2025/26 season.
St Austell Brewery – Bath Rugby’s official beer partner since 2022 – has worked closely with the club to refresh key fan areas at their stadium known as The Rec, including redesigning two fully branded bars and updating wayfinding throughout the stand. The improvements give greater prominence to the St Austell Brewery’s award‑winning line‑up, featuring Tribute Pale Ale, korev lager, and Bath Rugby Stout – a new addition poured at the stadium from late 2025.
The partnership continues a long-standing connection between Bath Rugby and the St Austell Brewery family, building on a relationship first established through Bath Ales’ sponsorship of the club in 2014. Since Bath Ales joined St Austell Brewery in 2016, that shared commitment to the South West and its rugby community has continued to grow.
The bar upgrades form part of a wider investment from St Austell Brewery across The Rec which includes new digital screens in the Swift Half, boosting brand visibility and allowing for more dynamic content on matchdays. St Austell Brewery also remains the exclusive supplier of draught and bottled beer, lager and cider throughout the stadium.
Dan Crabb, Sales and Distribution Director, St Austell Brewery, said: “We’re proud to continue building on our partnership with Bath Rugby. The Tribute Stand is an important space for both the club and supporters – the revamped bars give us a brilliant platform to showcase our beer brands whilst also backing local sport. With the season heading into its final stages, we’re excited to bring even more energy and great experiences to The Rec.”
James Bibby, Commercial Director, Bath Rugby added: “St Austell Brewery has been a committed partner for many years, and their investment in the Tribute Stand and the Swift Half will make a noticeable difference to fans on matchdays. We’re delighted to take this next step together and further our shared ambition to keep improving the supporter experience at Bath Rugby.”
