Otter Brewery, the Devon based producer of quality cask ales and lager has launched a new beer ‘Hawthorn Pale Ale’ to support #PintsMeanTrees – an environmental initiative which sees Otter plant a tree for every brewer’s barrel they sell in 2022.
Hawthorn is a 4.0% Pale Ale and Otter’s first pure English hopped beer with a flavour profile which is sure to delight their loyal followers. As Patrick McCaig, MD of Otter Brewery explains: “The English hop (Ernest) bitterness prevails, making this a traditional taste with a modern hint of fruit to soften the palate. Hawthorn Pale Ale has a spring zest with apricot on the nose and brass in colour.”
Hawthorn Pale Ale is available to all Otter’s direct customers now, whilst it will be stocked in selected Punch Taverns throughout March and April and will also feature in Wetherspoons’ Spring Ale Festival.
Patrick added: “Our on-trade partners are really getting behind Pints Mean Trees which is great for their business and for the environment as well. Hawthorn is the ‘thirst’ of four delicious beers we will be launching to support Pints Mean Trees, so we are hoping many more pints can be sold and many more trees planted. We are supporting landlords with some fantastic point of sale including Font Clips, Bar Top Cards, Tent Cards and Bar Runners and I would encourage operators to get involved by contacting us via email or by calling 01404 891285.”
Landlords can also apply to have their venue designated as a Free Tree Hub as part of the Pints Mean Trees initiative, where the wider community can gather on nominated days to collect further trees. Species being provided for planting include Hawthorn, Blackthorn, Rowan, Crab Apple, Hazel and Wild Cherry.
