Bringing hope to even the blandest Christmas dinners across the land, Honest Umami has launched its new Sprout Mix, a limited edition MSG flavour boost that’s ready to take festive greens up the pecking order on overfilled plates.
As champions of one of the most underrated substances on earth (MSG), the Honest Umami crew decided it was time to turn their attention to a close second; the humble Brussels sprout. For this season of giving, they have created a blend of Alder Smoked Sea Salt, Muscovado Sugar, MSG, Garlic and Pepper, that’s guaranteed to turn even the biggest sprout hater into a super fan.
This latest addition to the range comes just months after Honest Umami burst onto the scene, ready to call time on one of the world’s biggest food myths, and end decades of misinformation and ignorant misconceptions around monosodium glutamate. Made naturally from fermented plants, these MSG Flavour Boosts pack a punch with every pinch, and are now available on Ocado, as well as from independent retailers across the UK.
Rob Miller, co-founder of Honest Umami, commented: “The poor old Brussels sprout tends to only grace our dinner tables once a year. Even then it’s unloved by many – the thing you’re most likely to leave when you’re getting a bit full. But if you don’t like the flavour of a sprout, there’s a good chance it’s because their slight natural bitterness is putting you off. And one of the amazing things that MSG does is to dial down bitter flavours, which allows the sprout’s natural sweetness and umami to come through. In order to showcase the best of these two unsung heroes, MSG and sprouts, we’ve decided to make our limited edition sprout flavour booster. It’s a bit smoky, a bit garlicky, a bit peppery, and has lots of MSG to boost the natural sproutiness of your sprouts. MSG should probably stand for ‘Makes Sprouts Great’.”
The Honest Umami Sprout Mix is available to purchase at independent retailers across the UK. The full range of MSG Flavour Boosts includes Pure, Chilli, Salt & Pepper and 3-2-1 All-Purpose, which can all be purchased from Ocado and honestumami.com.
