Bays Brewery in Paignton are kickstarting the New Year with the feel-good factor following the news that its 2024 limited-edition ‘Charity Brews’ have raised £4,861 for four deserving Devon charities. The family-run brewery raised the amount with the help of thirsty beer fans from across Devon who were only too willing to raise a toast to a great cause with a pint of Bays’ big-hearted brews.
The first of its charity ales hit shelves back in February last year when the brewery joined forces with the Ashburton division of Dartmoor Search & Rescue Team to launch ‘Tracker Ale’. Bays pledged 5% of every pint and bottle sold to help fund the replacement of the team’s oldest Land Rover for future rescue missions in Torbay, Dartmoor and East Devon, raising £1,068.
Spring then saw Bays Brewery partner up with Paignton Zoo for a charity brew called ‘Funky Monkey’, which celebrated plans for ‘Hamadryas Hill’, a new home for its troop of baboons. The limited-edition beer raised £1,400 and was one of a long line-up of ‘animal’ ales made in partnership with the visitor attraction, bringing its total amount raised to date to £28,500.
For its third charity beer, the brewery took to the skies by teaming up with Devon Air Ambulance for a high-flying collaboration called ‘Chopper Ale’ – a gorgeous golden ale launched for Summer. The charity beer proved a hit among those keen to help keep its air ambulances flying and fleet of critical care cars responding during the busy season, raising a grand total of £1,350.
Completing the charity line-up in November was ‘Jingle Ale’, a ho-ho hoppy bitter aimed at spreading cheer with 5% of proceeds supporting Children’s Hospice South West (CHSW). Providing hospice care for children and their families across the South West living with life-limiting illnesses, the final charity brew of 2024 wrapped up the year in true festive style raising £1,043.
Director of Bays Brewery, Peter Salmon, said: “With many local charities facing unprecedented demand alongside inadequate funding, we are pleased to be able to play a small part by helping raise much-needed funds for four incredible worthy causes. A huge heartfelt thanks to our customers, local pubs, and retailers who supported our charity brews in 2024. This collective effort highlights the power of community and the role businesses can play in driving positive change.”
Bays Brewery will be saying ‘cheers’ once again in 2025 with four brand-new charity brews, all of which will see 5% of proceeds from every pint and bottle sold donated to top Devon charities. Make sure you support them through their website and on Facebook, X and Instagram.
