• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer
Rise and Shine

Rise and Shine

Your morning slice of hospitality news in the South West

FOLLOW USRiseShineNews RiseShineNews Subscribe @BreadButterNews

More results...

Generic selectors
Exact matches only
Search in title
Search in content
Post Type Selectors
MENUMENU
  • News
        • Company Spotlight
        • Farmshop Focus
        • Monthly Champion
        • Editors Feature
        • Getting to know
        • All news
        • Appointments
        • Awards
        • Food
        • Drink
        • Guest article
        • Industry News
        • Legislation
        • Property
        • South West Initiatives
        • South West News
        • Sponsored Content
        • Tourism
        • Trade Events
        • Bristol
        • Cornwall
        • Devon
        • Dorset
        • Somerset
        • Gloucestershire
        • Wiltshire
  • About us
  • Advertise
  • Editorial
  • Contact
Rise and Shine
FOLLOW USRiseShineNews RiseShineNews Subscribe @BreadButterNews
  • News
        • Company Spotlight
        • Farmshop Focus
        • Monthly Champion
        • Editors Feature
        • Getting to know
        • All news
        • Appointments
        • Awards
        • Food
        • Drink
        • Guest article
        • Industry News
        • Legislation
        • Property
        • South West Initiatives
        • South West News
        • Sponsored Content
        • Tourism
        • Trade Events
        • Bristol
        • Cornwall
        • Devon
        • Dorset
        • Somerset
        • Gloucestershire
        • Wiltshire
  • About us
  • Advertise
  • Editorial
  • Contact

Cornish Firebrand Brewing Co.’s Shorebreak wins double gold at the International Non-Alcoholic Drinks Competition

Firebrand Brewing Co. is delighted to announce that its non-alcoholic hazy pale, Shorebreak, has won Double Gold at the International Non-Alcoholic Drinks Competition. This follows hot on the heels of being named Britain’s Best Non-Alcoholic Pale Ale at the World Beer Awards and puts it firmly on the world beer map.

Co-owner and Head Brewer at Firebrand Brewing Co., Joe Thomson says: “Winning Double Gold at the International Non-Alcoholic Competition is a huge moment for us. Shorebreak was created to give drinkers a full-flavoured, hop-forward beer without compromise, and to see it recognised by such a respected panel of judges is incredible. The awards were held in New York and we were up against beers from across the globe so this is a huge international accolade. The non-alcoholic category is growing fast and to be leading the way with one of our core beers is something we’re really proud of.”

At 0.5% ABV, Shorebreak is a non-alcoholic hazy pale packed with vibrant hop flavour. Brewed with Simcoe, Citra and Cascade, it delivers all the juicy, tropical flavour of a full-strength hazy pale but without the hangover. Smooth and light, this IPA is also gluten-free, vegan-friendly, and just 35 calories per can.

Joe adds: “When I started the brewery over a decade ago, alcohol-free beer wasn’t on the popularity radar. But after I took up running, finding a great-tasting alternative to my daily pint that wouldn’t derail my training, became a passion project for me. That’s where Shorebreak came from. The response to this IPA has been phenomenal, with it now being one of our best-sellers, and having it recognised again by industry experts makes the journey even more rewarding.”

On the edge of the historic Bodmin Moor in North Cornwall, Firebrand Brewing Co. was created in 2012. Born in an old converted milking parlour, the idea came from a passion for beer that is made from all-natural ingredients, including Cornish spring water and American hops. Now based in Launceston, their purpose-built brewery uses the finest ingredients and aims to ‘Go Beyond The Usual’, encouraging drinkers to explore new flavours and discover something new in every sip.

The International Non-Alchoholic Competition celebrates the finest creations from around the globe, blind-tasted by expert judges. Double Golds are the highest accolade and only awarded to products unanimously considered to be phenomenal by the panel of judges.

Follow them on Instagram and Facebook to be part of the journey.

September 11, 2025

Filed Under: Awards, Cornwall, Drink, South West News

Previous Post: « Michelin-starred menu celebrates 10 years since opening with 2017 prices
Next Post: From Italy to the rest of Europe: Pocketful of Stones expands into six European countries, just weeks after Italy deal »

Primary Sidebar

NEWS

All news

Company spotlight
Farmshop focus
Monthly champions
Editors features
Getting to know

Appointments
Awards
Food
Drink
Guest articles
Industry News
Legislation
Property
South West Initiatives
Sponsored content
Tourism
Trade events

Bristol
Cornwall
Devon
Dorset
Somerset
Gloucestershire
Wiltshire

Rise & Shine is where you’ll find all the latest South West hospitality, catering, food & drink news. New products, new restaurants, SW initiatives, award winners, current trends…it’s all here.

Not got time to trawl through the website? Then we can deliver a digest to your inbox bi-weekly to keep you up to date. Subscribe to the newsletter here.

Footer

RiseShineNews RiseShineNews Follow us
Subscribe Subscribe

© 2026 Hale Events Ltd | Privacy policy
Rise & Shine
Hale Events Ltd
Premier House
Old Church Road
Axbridge
Somerset
BS26 2BQ

Tel: 01934 733233
Editorial: riseshinenews@hale-events.com
Sales: sales@hale-events.com
  • Home
  • About us
  • Advertise
  • Editorial
  • Contact
  • Subscribe