Canned Wine Group has appointed Grant Allen as its first Head of Sales, a newly created role that marks a significant step in the Bath-based B Corp’s escalating growth across the UK’s off-trade and hospitality sector.
Grant joins with more than 20 years of experience working across the drinks industry. His career has spanned roles from National Account Executive at Budweiser to, most recently, Head of Leisure, Entertainment and Festivals at Carlsberg Britvic, where he led partnerships across some of the UK’s biggest hospitality and events operations. With his breadth of experience, Grant is uniquely positioned to drive the next phase of growth for Canned Wine Group.
Taking the lead on new business, Grant will be invaluable in cementing the company as an industry leader and making premium, alternative format wine accessible to even more consumers – bringing the brand to new venues, new audiences and new occasions.
Speaking on Grant’s appointment, Ben Franks, CEO of Canned Wine Group comments: “We’re thrilled to have Grant join us as Head of Sales. He brings decades of experience, has built relationships across every area of the on-trade, understands the intricacies and nuances of the industry, and knows exactly what operators are looking for in their drinks partners. With a brilliant sales team already in place, appointing a Head of Sales is a statement of intent for where we’re taking Canned Wine Group.”
Grant has a great passion for the vibrant and fast-moving hospitality sector and is delighted to be leading Canned Wine Group’s next growth phase: “Ben and Simon have achieved fantastic things so far with Canned Wine Group, and I believe the offer of premium wine in cans and keg has huge potential and benefits for the hospitality sector – from quality and consistency to sustainability and ease of service. I’m joining at a really exciting time, and I’m looking forward to working with the team to introduce Canned Wine Group’s portfolio to as many operators as possible.”
Grant’s appointment is the latest addition to a rapidly expanding sales team, reflecting the significant investment Canned Wine Group is making in its commercial operation as it looks to cement its position as the UK’s leading premium canned and keg wine business.
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