Clockwork Marketing, a B Corp certified specialist hospitality and technology agency has unveiled the next generation of its GuestNet website platform and content management system, following a combined Innovate UK funded project and Clockwork’s own investment in research, upskilling, training, testing and deployment, amounting to nearly £500,000.
Built specifically for hospitality, GuestNet responds to the pressures facing independent hotels and accommodation businesses today. Rising costs, changing guest behaviour and increased competition mean websites need to work harder, while busy hospitality teams often have less time to manage them.
The new platform brings website management, content, search optimisation, AI and performance data together in one place. It has been designed to make managing and improving a hospitality website easier, without the need for technical expertise. The platform also includes group functionality, allowing management companies and hotel groups to manage content centrally for greater consistency and efficiency.
Its purpose is to give businesses even better control of their website and brand, save valuable time and help teams understand what to do next, with the ultimate aim of increasing direct bookings.
Clare Bushby, Managing Director of Clockwork Marketing, said: “Running a hospitality business has rarely demanded more commercial focus. Costs are rising, booking patterns can be difficult to predict and websites carry more responsibility than ever when it comes to generating direct revenue. We wanted to create technology that genuinely helps hospitality teams with those pressures. Not technology for technology’s sake, but practical tools that make the day-to-day easier, give people clearer information and help them make better marketing decisions.”
At the heart of GuestNet is Pulse AI, Clockwork’s hospitality-focused artificial intelligence. Rather than operating as a generic AI tool, it works with an understanding of hospitality alongside the context, content and individual identity of each hospitality brand.
Built-in AI tools can help teams create and update website content, improve visibility across traditional and emerging AI search, and turn performance data into practical recommendations. For time-poor hoteliers and marketing teams, this means less time spent on repetitive tasks or trying to interpret complex information, and more time focused on guests, revenue and running the business.
GuestNet has also been developed with modern website performance in mind, including server-side tracking for clearer data and stronger integrations between systems. Its technology will continue to evolve as search, AI and guest behaviour change, helping hospitality businesses keep pace without continually adding new standalone tools.
Clare continued: “AI is changing quickly, but our starting point has always been the same: what does this actually mean for the person running or marketing a hotel? Most need clearer information, more time and greater confidence in what to do next. Pulse AI can take care of repetitive and time-consuming work, without replacing human judgement. The hotel team and our own specialists remain responsible for the direction, the decisions and the understanding of what makes each individual hospitality brand special.”
For Clockwork, which has worked in hospitality since 1992, the development reflects a long-standing belief that technology and data should make decisions easier, not more complicated.
Clare added: “Data becomes valuable when people can understand it and do something useful with it. By bringing the right information and tools together, we can make the next step easier to see and help hospitality businesses move forward with greater confidence.”
Clockwork has also continued to develop its Gift Voucher Brilliance software. The latest version helps hotels and hospitality businesses generate additional direct revenue year-round through the online sale of stay, dining, spa, monetary and experience vouchers. Together, GuestNet and Gift Voucher Brilliance form part of Clockwork’s continued investment in technology designed around the real commercial needs of hospitality businesses. More can be discovered on the Clockwork Marketing website or a personal one-to-one demonstration with the team can showcase how GuestNet can benefit an individual business.
Established in 1992, Clockwork Marketing is a specialist hospitality marketing and technology agency working with independent hotels, hotel groups and hospitality businesses across the UK. The certified B Corporation combines more than 30 years of hospitality experience with strategic marketing, creativity, data and technology. Its services include hospitality websites, GuestNet technology, managed digital marketing and Gift Voucher Brilliance software.
Find out more through the Clockwork Marketing website.
Image credits: Clockwork Marketing
