FEA (the Foodservice Equipment Association) has launched an all-new website that will raise support for members and the industry at large to new levels. For foodservice operators, the site is full of up-to-date advice and guides to equipment. For distributors and consultants, it offers insight and access to expert opinion as well as a fully searchable database. For members, it delivers a host of new services, from technical help to an interactive shop window putting their products and services in front of their customers.
The website is at www.fea.org.uk.
“This is part of a major project of digital transformation for FEA,” says John Cunningham, chief executive of the association. “It’s a massive investment to ensure that we give our members the best possible service and support. It’s also a website for foodservice operators, consultants and dealers, where they can access the equipment resources they need. It’s a website for the whole industry.”
The website offers a comprehensive oversight of the foodservice equipment sector, with different sections giving insight for visitors wanting to deep dive into specific areas. For example, the knowledge hub includes subsections covering equipment guides, market intelligence, technical bulletins, sustainability and embodied carbon.
Under the learning and careers tab, visitors will not only find information on training courses such as CFSP, but also the FEA Jobs Board, a new service to help those looking for career moves within the foodservice equipment industry. There’s also a section devoted to FEA’s NextGen initiative, which aims to encourage new people into the sector and to support their careers.
The website also hosts FEA’s new Foodservice Carbon Gateway, a database that is designed to hold all the industry’s carbon figures in one place, making it easier for specifiers, dealers, designers and consultants to access and compare information.
Amy Hood is operations manager at BrightMinded, the software development company that ran the FEA website project. She says, “This has been brilliant for us because it’s brought together so many of the things we love working on…complex digital services, membership, learning, sector knowledge and genuinely useful tools. The new platform is much more than a website. It gives visitors a clearer, more joined-up experience, making it easier to access the information, training, resources and services they need.
“What’s made the project especially rewarding is how collaborative it’s been. We’ve surveyed FEA members and worked closely with the FEA team to challenge ideas, simplify complex journeys and create something that works better for everyone.”
“The website is a major step forward in how we engage with members,” says Adam Lawrence, marketing manager at FEA. “We have focused on members’ needs and streamlined the way they access our services. Our aim is to make the website a go-to resource for members and the wider industry.
“FEA is the leading voice for the foodservice equipment sector, and the new website, modern, bright and engaging, reflects our position. We’re extremely proud of it.”
The Foodservice Equipment Association is the independent, authoritative voice of the foodservice equipment industry, representing over 180 companies who supply, service and maintain all types of commercial catering equipment – from utensils to full kitchen schemes. For more information on FEA visit www.fea.org.uk
