Luscombe Drinks, the innovative soft drinks producer renowned for its commitment to using the finest ingredients, is excited to announce that its popular range of canned drinks can now be purchased online at luscombe.co.uk and through selected wholesalers. The range includes Luscombe’s much-loved Sicilian Lemonade, Sicilian Citrus Crush, Elderflower Bubbly, and Ginger Beer.
As the demand for canned soft drinks continues to soar, and the market for convenient, sustainable packaging gains momentum, 75% of UK consumers now prefer canned soft drinks for their eco-friendliness, while 6 out of 10 prefer them for their convenience*, making the launch of Luscombe’s range well-timed.
Additionally, the UK soft drink market is projected to grow at a compound annual growth rate (CAGR) of approximately 4.8% from 2024 to 2032**, along with the rise of premium and artisanal beverages in the market, driven by a shift in consumers willing to pay more for unique flavours and high-quality ingredients**.
Luscombe’s can launch marks a significant expansion for the brand and is expected to boost the company’s presence in both the on-trade and off-trade sectors. Previously available exclusively through National Trust properties, the expanded availability of the Luscombe can range offers greater accessibility for retailers, hospitality venues and consumers seeking premium soft drinks in a convenient, sustainable format.
Scott Cooper, Chief Executive Officer at Luscombe, comments: “Moving into cans allows us to open up new routes to market and meet the increasing demand for premium soft drinks in convenient packaging. This expansion will enable us to reach additional customers and offer our existing loyal fans more flexibility in how they enjoy Luscombe’s signature flavours, whether at home, on the go, or in hospitality settings.”
Luscombe Sicilian Lemonade – Intensely flavoured, Luscombe Sicilian Lemonade is a traditional still lemonade packed with the finest organic Sicilian lemons, rounded off with an indulgent splash of Madagascan vanilla, creating an authentic taste of Italy.
Luscombe Sicilian Citrus Crush – A vibrant, lightly sparkling citrus classic, Sicilian Citrus Crush is lovingly crafted using the juice of organic Sicilian oranges and lemons grown in the volcanic soils of Mount Etna.
Luscombe Elderflower Bubbly – Delivering a taste of the English countryside, Luscombe Organic Elderflower Bubbly is crafted with hand-picked elderflowers which are harvested in the June sunshine. Boasting a zingy, lemony taste that perfectly complements the creamy white blooms of the organic elderflower, this delicious serve has a gentle sparkle which lifts its floral notes creating an elegant taste.
Luscombe Ginger Beer – With warmth and spice, Luscombe’s authentic Ginger Beer is a classic. Crafted using only the best organic Peruvian fresh root ginger, organic Sicilian lemons and carbonated Dartmoor spring water, using their Cool Ginger Beer recipe, it has a subtler warmth than the Hot Ginger Beer.
Luscombe Drinks has consistently been recognised for its dedication to producing exceptional organic beverages, garnering over 110 Great Taste Awards. The availability of these refreshing flavours in Waitrose & Partners marks another milestone in the company’s growth within the retail sector.
For further information on Luscombe Drinks, please visit www.luscombe.co.uk, follow Luscombe Drinks on TikTok, Instagram and Facebook.
* Can Makers (2023) ‘New Can Makers research shows why majority UK adults prefer canned beverages’.
** Expert Market Research (2023) ‘United Kingdom Soft Drinks Market Report and Forecast 2024-2032’.
